Design helps business achieve goals by building new revenue or resolve issues experienced by the customers.
In practice, design is a unremitting exercise alternating between recognizing and building patterns. What needs to be recognized is customers’ mental models, psychology, and behaviors. To be built, is design patterns or logics of the experience that customers can understand and learn within the context.
The emergent AI-powered services and tools are not only reshaping how we interact with them but re-write the product development we have known for the past decade. It is a sea change. Finding new process and integrating new tools are the immediate challenge facing design. But a new definition of what design is in building next generation products is the urgency.
